Stop Shouting - The Playbook for Customer Curation

STOP
SHOUTING

THE PLAYBOOK FOR AUTHENTIC B2B CUSTOMER CURATION

STOP SHOUTING will change the way you think about going to market, and share how to stop interrupting and start communicating with your audience in a way that actually builds growth and loyalty.

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“Every marketer who’s tired of funnels that don’t deliver and fake personalization needs this book. Jonathan Laverentz doesn’t just preach authenticity… he gives a B2B company the blueprint to live it.”

Joe Pulizzi, Author of Burn the Playbook, Content Inc. and Epic Content Marketing

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Are you ready to join the H2H revolution? Join the STOP SHOUTING private community, and you join a group of marketing and sales leaders ready to cut through the noise and build curated customer connections that actually last.

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CUSTOMER ACQUISITION STRATEGIES ARE LOSING THEIR EFFECTIVENESS

Sales and Marketing are facing mounting audience fatigue from the broader audience and to figure out another channel to use to persuade customers to choose your products, goods, or services. In this book you’ll discover a new audience creation strategy for attracting and keeping customers in this increasingly noisy world. This book shows you how to build a community of loyal customers who love your brand. Learn how to create a personalized experience, foster genuine connections, and measure customer happiness effectively.

By applying a curated customer strategy to your existing marketing and sales strategy you have the potential to:

Foster stronger customer relationships and loyalty
Drive measurable business growth and profitability
Attract and engage your ideal audience more effectively

Are your marketing efforts feeling like you are just adding to the noise? In a world where customers are drowning in generic messages and skeptical of traditional pitches, shouting louder isn’t the answer. The future of growth lies in building genuine connections and letting the right audience find you.

Discover real-world examples and practical steps to grow your business using this groundbreaking process called the curated customer strategy. It’s time to stop shouting, and start listening.

Want to learn more? Download the Executive Brief

“The future of customer engagement is not in casting wider nets, It’s in curating tighter circles.”

EVERY BOOK HAS A BACKSTORY.
THIS ONE IS MINE.

I am a product marketer. If you aren’t sure what that is, well then, I am part of a brave group of pragmatic marketers with a masochistic streak for storytelling.

You see, in most organizations product marketers are a virtual hub of communication and translation. We are the outside-in marketers that listen to our customers, prospects, analysts, and the market to connect the information dots into actionable intelligence to inform our product team on direction, our marketing team on who and where to message, our sales organization on how to storytell value and differentiation, and to some degree, inform senior leaders on how to be communicate in market. This book came out of a need to authentically connect to customers in the same way.

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ABOUT JONATHAN LAVERENTZ

Jonathan is a seasoned marketer and expert in customer engagement, product marketing, and go-to-market strategy. With more than 20 years of global experience, he has helped companies from start-ups to global SaaS giants connect with their customers through authenticity, clear messaging, smart positioning, and focused execution. He has worked across nearly every function in the marketing organization, leading cross-functional teams and advising SaaS leaders, product marketing, sales, marketing, and executive teams on how to turn strategy into real, measurable impact.

His work is rooted in a deep understanding of the customer journey and a unique point of view on what drives connection, trust, and loyalty. As a consultant, speaker, Fractional CMO, he brings a blend of strategic rigor and emotional intelligence to every conversation.

He has built his platform on this simple truth: Every marketing and commerce transaction is being driven between humans. AI and tech can only do so much. The worlds of B2B and B2C are falling away and going back to the most important conversation, H2H (human to human.)

When he’s not being a “seasoned marketer and expert in…”, Jonathan enjoys life, building LEGOs, and spending time with his wife, their kids, and two cats just outside Raleigh, North Carolina.

Want to connect? You can find me on LinkedIn.