Fractional CMO
Strategic Marketing Leadership, and Marketing Services, Scaled to Your Needs
Unlock executive-level marketing expertise without the full-time commitment.
In today’s dynamic market, businesses need agile and experienced marketing leadership, grounded in a proven framework, to navigate growth challenges. Whether you’re scaling operations, entering new markets, or refining your brand, a fractional CMO brings the strategic insight and hands-on experience to drive meaningful results. I’ll help you avoid costly missteps, capitalize on opportunities, and ensure your marketing efforts are cohesive and effective; delivering C-suite expertise without the overhead of a full-time hire.
This fractional CMO solution integrates seamlessly with your team, bringing a blend of strategic vision and tactical execution. I don’t just advise, I lead; developing comprehensive marketing strategies, optimizing campaigns, and mentoring your internal teams. My approach is data-driven, customer-focused, and guided by a flexible framework that adapts to your unique business context, ensuring that every marketing move aligns with your overarching goals.
Why Hire a Fractional CMO?
To gain access to high-level marketing expertise that drives strategy, execution, and results; without the cost of a full-time executive.
Why Now?
Because timely, strategic marketing decisions are critical in fast-paced markets. Delaying can mean missed opportunities & lost revenue.
Why a FPD Fractional CMO?
Our strategic acumen, hands-on-experience & collaboratve approach ensure your marketing efforts are visionary & executable.
What We Lead, Build, and Drive on Your Behalf
We create and execute marketing strategies rooted in your business goals, following a scalable process that ensures long-term growth and adaptability. This includes identifying opportunities, setting priorities, and creating roadmaps that bring clarity and confidence across the organization.
We refine or redefine your brand’s core story—what you stand for, how you’re different, and why anyone should care. From foundational messaging to customer-facing language, we build a cohesive narrative that cuts through the noise and resonates.
We architect multi-channel campaigns that drive qualified pipeline, accelerate conversions, and unlock new revenue streams. More than just tactics, we design end-to-end programs that align with how your customers actually buy.
Whether you’re launching a new product, entering a new market, or repositioning an existing offer, we bring a structured GTM framework that ensures you hit the right audience with the right message at the right time.
We operationalize testing. From quick-win experiments to long-term optimization, we implement high-velocity growth frameworks that de-risk decisions and turn assumptions into evidence. This is where strategy meets performance.
We bridge the gap between marketing, sales, product, and executive leadership—ensuring marketing isn’t operating in a vacuum. We drive alignment and collaboration that unlocks real business impact, not just marketing metrics.
We help you do more with what you have. From managing vendors and headcount to reallocating spend based on performance, we ensure your budget is working hard toward outcomes that matter.
Some fractional CMOs stay on their strategic hill; dropping off the plan and walking away. That’s not how we work. We’ve got 20+ years in the trenches. We get it done, too. We roll up our sleeves and fill the gaps other leaders won’t. Execution isn’t beneath us. It’s part of the job when the business needs it. With FPD you get a partner who sees the full picture and helps bring it to life.
Get the Benefits of Executive Marketing Leadership, Without the Full-Time Commitment:
Strategic Vision
Ensures marketing efforts support strategic business objectives.
Cost Efficiency
You access executive expertise without full-time costs.
Flexibility
Scale our involvement based on your business needs.
Speed to Market
Accelerate the creation & rollout of key marketing initiatives.
Team Leadership
We mentor & build the capabilities of your internal marketing team.
If you’re exploring fractional leadership, the best place to start is a conversation. No pressure. No pitch. Just a chance to talk about where you are and what’s getting in the way.
How It Works: Flexible Engagement Built Around Your Business
Not every company needs the same thing, and that’s the point. I tailor how we work together based on where you are, what you need, and how your internal teams are built. Whether you need a high-impact strategic partner, someone to guide the day-to-day, or both, I flex to fit.
Embedded Leadership: I step in as your de facto CMO, lead the team, setting strategy and owning outcomes across brand, demand, enablement, and more.
Project-Based Leadership: Need to clarify your positioning, launch a product, build an ABM strategy, or overhaul your marketing motion? I lead discrete projects with impact and accountability baked in.
Executive Advisory: Already have an in-house team but need strategic oversight, mentoring, or a partner to bounce ideas off of? I work alongside founders, executives, or marketing leads as a strategic advisor.
Interim or Transition Support: Navigating a leadership gap? I provide hands-on, steady guidance during CMO transitions or while your team evolves.
Frequently Asked Questions -
Marketing Leaders Who Need More Than Just Advice
Not every company is ready for a full-time CMO. But many are ready for someone who’s been there — and can help them get where they’re going faster. I work best with:- Growth-stage SaaS or tech companies ready to build or mature their marketing function
- PE or VC-backed firms where speed, clarity, and outcomes matter
- Founders or CEOs who need strategic marketing leadership but aren’t ready to hire full-time
- Marketing teams with executional talent but no clear direction or leadership
- Organizations experiencing a stall in pipeline, growth, or brand traction
If you’re caught between strategy and execution, unsure whether to scale, pivot, or refine let’s talk.
What Success Looks Like: With Outcomes You Can See and Measure
Fractional doesn’t mean fractional results. My goal is always real progress, not just prettier slide decks. Here’s what success looks like in our work together:
- Clear and confident brand positioning your team can rally behind
- Improved pipeline velocity and marketing-sourced revenue
- A marketing engine that scales with your sales motion, not against it
- Tight alignment between product, sales, and marketing
- A team that knows not just what to do, but why they’re doing it
- Messaging and campaigns that actually resonate (and convert)
I don’t just help you plan what to do next. I help make it real — and make it work.With
How We Work: A Proven Framework, Adapted to You
At Flying Pig Digital, we use a proprietary SCALE framework to bring clarity and momentum to every engagement. It’s our way of creating structure without sacrificing flexibility, because no two companies are the same.
SCALE gives us a shared language and a proven path:
S – Set the Foundation
Audit, assess, and align.
We start by deeply understanding your market, metrics, and internal readiness. This includes stakeholder interviews, funnel analysis, and a brand/messaging audit.
C – Chart the Strategy
Build a pragmatic roadmap.
From brand positioning and GTM plans to channel prioritization and content strategy, we co-create a focused growth plan that aligns with your revenue goals.
A – Activate & Align
Turn plans into progress.
This is where execution begins. We launch pilots, align cross-functional teams, and test fast—tracking outcomes and refining as we go.
L – Learn & Optimize
Use real data to steer.
Campaigns aren’t static. We iterate with purpose—refining based on what’s working, doubling down on high-ROI tactics, and dropping what doesn’t move the needle.
E – Empower & Exit
Build capability, not dependency.
We ensure long-term success by training internal teams, documenting key systems, and handing off a scalable engine for sustainable growth.
But here’s the thing: we don’t force your business into a fixed process. We evolve the approach based on your team, your stage, and your goals, blending strategy and execution in the way that will create the most impact for you.
The SCALE framework is built for momentum – and built to change with you. It brings structure, speed, and staying power to your marketing function, without the drag of a traditional hire. Our framework gives you structure. Our experience gives you agility. And together, they create a more thoughtful, effective way to lead growth.
Flexible options tailored to your business needs.
My engagements typically range from $3,000/month for lean strategic support to $8,000+ for higher-touch leadership across GTM, brand, content, and enablement. I offer models to accommodate various business sizes and requirements. Unless discussed in advance, every engagement begins with a Strategic Sprint & Audit, to make sure we optimize the value I provide:
Strategic Sprint & Audit Package
Cost: $1,200
Ideal for: New Clients – trial project discovery.
Includes: Two week evaluation (10-15 hours.) Exploration meeting, results meeting, executive summary, quick-win opportunities, SCALE-style recommendations.
Intro Package
Ideal for: Early-stage startups seeking foundational marketing leadership.
Includes: 10 hours/month of strategic consultation, basic marketing audits, and high-level planning.
Growth Package
Ideal for: Scaling companies needing more hands-on support.
Includes: 20 hours/month, comprehensive strategy development, campaign oversight, and team coordination.
Experience Package
Ideal for: Solid businesses requiring guiding marketing leadership.
Includes: 40 hours/month, some integration into your leadership team, strategy execution, and performance optimization.
Leadership Package
Ideal for: Established businesses requiring extensive marketing leadership.
Includes: 80 hours/month, full integration into your leadership team, end-to-end strategy, content execution, and performance optimization.
Custom packages are available to suit specific needs and budgets. Full pricing available on request. There is a minimum three month engagement.
OK. Can’t wait? fill out a quick kickstart survey…
Then use the calendar below to schedule a discovery call with Jonathan today!
I’m a product marketer by trade, a connector by instinct, and a fractional leader by choice.
Over the past two decades, I’ve sat in nearly every marketing seat, from early-stage chaos to enterprise complexity, guiding companies through the friction points where strategy meets execution. Whether helping a Fortune 500 simplify its value story or enabling a scaling SaaS team to punch above its weight, my goal remains the same: translate ideas into market traction.
Clients tap me when they need more than a high-level advisor. They need a hands-on partner who can shape strategy, align cross-functional teams, and roll up sleeves to deliver. I bring a balance of brand clarity, product positioning, and operational rigor to every engagement, with a healthy bias toward empathy and action.
I believe marketing is not just a growth engine, it’s a trust engine. That belief is central to everything I do—whether guiding a messaging strategy, enabling a sales team, or writing my upcoming book, Stop Shouting: Building Curated Customer Connections Through Authentic Engagement. The book challenges the traditional funnel model and offers a more human approach to brand growth by focusing on meaningful, scalable relationships. It’s drawn from the same philosophy I bring into every engagement: the best marketing feels personal because it is.
Whether you’re launching something new or making sense of what you’ve already built, I help teams find their message, find their customer, and find their stride. Because at the end of the day, marketing isn’t about shouting louder. It’s about connecting smarter.
Looking for a marketing partner without the full-time overhead?
As a fractional CMO and senior strategist I provide you experience without the bloat. Embedded when needed. Gone when I’m not.