Who is Flying Pig Digital?

Where strategy meets execution. And both actually get done.

The Empire State Building - New York City

From Hell's Kitchen to high-growth strategy

Every company has a backstory & ours starts in the late 1990s, in a fifth-floor walk up in Manhattan. Our founder was chasing the rent – marketing as a side hustle – helping a friend produce events, and another with campaigns and brand activations. The work wasn’t glamorous, but it was real. It was scrappy, creative, and deadline-driven. 

20 years later that mindset still drives everything I do. From Fortune 500s to pre-seed startups, I’ve helped marketing teams break through clutter, complexity, and corporate chaos to build clarity, confidence, and momentum.

Today, Flying Pig Digital calls North Carolina home. Why the flying pig? Because with passion and persistence, even the wildest ideas can take wing.

What I believe good marketing should be:

Most marketing partners either think or make. I do both. Flying Pig Digital delivers senior-level strategy and full creative horsepower, without the agency sprawl or consultant slide decks that go nowhere.

  • Lead with strategy. Tactics come later.
  • Make a mark. Creative is only as good as the outcomes it drives.
  • Curate, don’t capture. The best customers aren’t caught—they’re earned.
  • Build what matters. No fluff. No filler.
  • Deliver results. Every campaign has a job to do. Make sure it’s working.

Flying Pig Digital - A Timeline

1997

Where it All Took Off

New York City, NY

This is where I learned that creativity on a deadline builds grit. And even in that chaos, clarity and authenticity always wins.

2001

Widening the Lens

Ft Lauderdale, FL

I began to see marketing as not just a craft, but as a system. I started shaping brand stories with both intention and structure.

2006

Into the Arena

Chicago, IL

This was my personal turning point. I stopped executing others' plans and started building the strategic foundation for brands to scale.

2016

Scaling with Intention

London, UK

Stepping into global leadership, I aligned teams & messaging across products & verticals. Bringing clarity to the chaos of SaaS.

2025

Owning My Orbit

Raleigh, NC

I've brought it all together. Creative, strategic, & scalable, My business model helps high-growth teams go from scattered to sharp.

Let’s talk. No pitch. Just perspective.

Whether you’re refining your message, restructuring your team, or rethinking your growth strategy, I’d love to hear where you’re stuck.

LET'S TALK

From brief to build... yes, I actually make the things.

Not only do I help you shape the narrative and define the strategy, I bring it to life. I’m a hands-on creative with deep fluency across design, content, and media production.

Here’s what I deliver in-house:

Brand & Messaging
  • Brand identity design and visual systems
  • Brand strategy, audits, and positioning frameworks
  • Product messaging, positioning, and value proposition development
  • Copywriting and storytelling frameworks for brand, product, and campaigns
  • Customer case studies, testimonials, and proof content

Go-to-Market & Enablement
  • Go-to-market strategy, launch execution, and campaign management
  • eCommerce business development and channel strategy (D2C, marketplaces, retail partnerships)
  • Market sizing, segmentation, and opportunity analysis
  • Pricing and packaging assessment
  • Sales playbooks, training decks, and enablement content
  • Battlecards, objection handling, and competitive messaging
  • Win/loss analysis and sales performance reporting

Digital & Web
  • Custom website design and development (WordPress, Shopify, Squarespace, Wix, and other platforms)
  • Landing page design and optimization (SEO and conversion-focused)
  • Website audits and performance optimization (speed, UX, SEO)
  • Copywriting for websites, landing pages, and conversion campaigns

Content & Creative
  • Content strategy and asset creation (social media, sales collateral, retention campaigns)
  • Video production services (scripting, editing, voiceover, and post-production)
  • Podcast development and syndication (studio setup, workflows, and content strategy)
  • Thought leadership content (white papers, blogs, articles, ebooks)
  • Email nurture sequences and drip campaigns
  • ABM campaign creative (ads, landing pages, email sequences)

Campaigns & Events
  • Demand generation campaign design (paid media, email, social, display)
  • Webinar marketing and virtual event campaigns
  • Event marketing and tradeshow booth design, production, and promotion
  • Retention and upsell campaign frameworks
  • Customer advisory boards, user groups, and customer community programs

Analytics & Optimization
  • Marketing dashboards and KPI reporting (pipeline, CAC:LTV, NRR)
  • Campaign ROI analysis and performance optimization
  • Funnel mapping and conversion testing (A/B and multivariate)
  • Experiment frameworks and creative optimization (offers, messaging, channels)

Where most consultants hand off, I roll up my sleeves.

The SCALE Framework: Built to Get You Unstuck

I developed SCALE as a flexible system designed to meet you where you are, and build from there. This is not a rigid framework. It is meant to be a starting point that helps us work together as we grow your business.
  • Set the Foundation: Uncover what’s working, what’s not, and where you stand
  • Chart the Strategy: Define audience, messaging, goals, and activation paths
  • Activate & Align: Build assets, align teams, and go to market
  • Learn & Optimize: Analyze outcomes and adjust with purpose
  • Empower & Exit: Enable your team, document the playbook, and hand off clean, understandable, reusable work

At the end of the day I want to know about you and your business, who you are, and what you want to gain. Then define a roadmap to get you there.

Collaboration begins today.

Every great project starts with a real conversation. No pitch, no pressure; just perspective, clarity, and next steps.

LET'S GET TO WORK